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5 Key Trade Show Elements for Success

Trade shows are excellent for reaching "warm" customers who are already looking to buy or get to know industry products. That said, the work associated to marketing successfully at a trade show event is not something you should underestimate. It has to be planned out well in advance. We've put together a list of key elements you must have to run a successful exhibit.

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  1. A clear goal

    Are you launching a product, expanding or educating people?

  2. A well-branded and well-designed stand

    Your display has to be eye-catching and creative enough to communicate what your company is about through compelling visuals. Consider 360-degree branding (i.e. all sides of your booth). Make use of posters, banners, brochures, etc.

  3. Knowledgeable staff

    Before the event, make sure that your staff are well-versed with your company's objectives, as well as the products and/or services that you are marketing.

  4. Smart collateral and giveaways

    Have quality informational content strategically placed within your space. Consider handing out samples and/or memorable giveaways with your information that your target customers might find useful post-tradeshow.

  5. A contact list

    If you are not using a bar scanning customer database solution, grow your customer list by adding a sign-up sheet or interactive form for attendees to fill in with their info. Use these to follow up after the event.

The ComTix Satisfaction Guarantee


At ComTix, we provide the highest quality custom wristbands, event tickets, luggage tags, posters, drink and beverage tickets, raffles, postcards, coat check tickets and other printed products. We have no hidden fees and a design guarantee, where we won’t stop until you’re fully satisfied with the products that you order from ComTix. Although our custom-printed products can not be returned for refunds, we will make sure you are fully satisfied with your order through a diligent proofing process prior to printing. With our design guarantee we are committed to working with you to make sure you are satisfied with your ComTix order.