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3 Tips to Create the Best Flyer Design

3 Tips to Create the Best Flyer Design

Posted by | 04-06-2019

Using flyers to advertise or expand your brand is an age-old idea. Creating the perfect flyer is not an exact science, because they need to be tailored for the specific purpose. If you’re looking to create a flyer for the first time, below are some basic tips to keep in mind no matter what type of flyer you’re printing

Contrast, Not Complimentary

The intent of a flyer is to be eye-catching enough to draw someone into what you’re advertising. Using contrasting colours across a new flyer will allow you to highlight the parts that matter the most — whether that’s the ad or the brand. For example, if you are using a black or grey background, using a bold yellow with a mint green will draw someone’s attention to a specific part of your flyer. Using complementary colours will only make the components of your flyer blend together, and not have the same impact that contrast would.

Use Quality Paper

This seems like an obvious one, but can play a huge part when it comes to someone actually paying attention to your flyer or not. If you’re promoting a high-quality brand or exclusive event, the paper needs to match the quality of the event. The same rule applies to resumes when applying for a job; they stand out against the crowd. The quality of paper is based on the weight on the thickness. The most standard printing paper for quality flyers is 100#, while for a higher quality feel you’d want to go for 80# paper It may be difficult to get these types of printers at home so it is suggested to go to a professional printing company to set this up for you. Professional companies will be able to work with you on the design and set up a full bleed for the best impact[1]

Keep it Simple

The cover of your flyer is the most impactful. Since your flyer — unlike books — will be judged by its cover, it needs to be eye-catching but easy enough to digest the purpose almost instantly. Design the flyer from the top down, and follow a standard structure — unless you have a specific brand requirement. Keep the brand logo or title of the event on the top, and highlight any important information with a box or different font, usually bolded Additional information that is important should go directly below it. The structure of the flyer should be simple and straight to the point. Use the contrasting colour method I mentioned above to draw the user in, and the text to provide additional information they need to take action. You can provide additional information on the back of the flyer to prevent cluttering the front-facing side.