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5 Key Trade Show Elements for Success

Posted by | 18-09-2017

Trade shows are excellent for reaching "warm" customers who are already looking to buy or get to know industry products. That said, the work associated to marketing successfully at a trade show event is not something you should underestimate. It has to be planned out well in advance. We've put together a list of key elements you must have to run a successful exhibit.

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  1. A clear goal

    Are you launching a product, expanding or educating people?
  2. A well-branded and well-designed stand

    Your display has to be eye-catching and creative enough to communicate what your company is about through compelling visuals. Consider 360-degree branding (i.e. all sides of your booth). Make use of posters, banners, brochures, etc.
  3. Knowledgeable staff

    Before the event, make sure that your staff are well-versed with your company's objectives, as well as the products and/or services that you are marketing.
  4. Smart collateral and giveaways

    Have quality informational content strategically placed within your space. Consider handing out samples and/or memorable giveaways with your information that your target customers might find useful post-tradeshow.
  5. A contact list

    If you are not using a bar scanning customer database solution, grow your customer list by adding a sign-up sheet or interactive form for attendees to fill in with their info. Use these to follow up after the event.