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The Impact Color Makes on Marketing

We all have our favorite colors that we choose, over those we are a little less happy about. We also make decisions about the products we buy based on color, although our decision may be at a subconscious level. Every color has its own unique psychological and physiological impact, as well as certain associations that people recognize. This is why it is so important to choose colors carefully when you are branding and marketing your name or product. Once you have established the color or combination of colors you will use to market your products, the same color choice should be used on every item. One example of how this strategy translates into greater sales is with the use of appealing colors for making printed tickets. Using your special color to make tickets to an event will let people know right away who the event is for and will make them want to purchase them. According to an article on Your Computer Solutions, some of the meanings of color are:

  • Red – Associated with movement and excitement, red is a popular marketing color because it raises the appetite and boosts metabolism.
  • Blue – Blue is calming, safe, and associated with dependability and wisdom.
  • Black – Although commonly associated with death, black is also thought of as being powerful and authoritative, in addition to having an association with class and intelligence.
  • White – Most of us recognize white as a sign of purity, but it also extends to cleanliness and safety.
  • Green – Money, growth, fertility, good luck, and, with today’s environmental concerns, energy conservation.
  • Orange – Energetic, fun, and entertaining.
  • Brown – Stable, natural, organic brown is an earth color that is associated with reliability and utility.
  • Purple – Long associated with royalty, purple stimulates brain activity to enhance creativity and problem solving.
  • Pink – Girls and anything feminine.
  • Yellow- Sunny, this cheerful color causes serotonin to be released in the brain, so you feel happy and cheerful.

To learn more about the use of color in printed tickets, wristbands, and other promotional items used to market your products, call us at (800)-881-8845.


The ComTix Satisfaction Guarantee


At ComTix, we provide the highest quality custom wristbands, event tickets, luggage tags, posters, drink and beverage tickets, raffles, postcards, coat check tickets and other printed products. We have no hidden fees and a design guarantee, where we won’t stop until you’re fully satisfied with the products that you order from ComTix. Although our custom-printed products can not be returned for refunds, we will make sure you are fully satisfied with your order through a diligent proofing process prior to printing. With our design guarantee we are committed to working with you to make sure you are satisfied with your ComTix order.